When I sat down to write this I was thinking about good versus evil or frick versus frack… It is simply amazing and we live it every day as social business professionals. We take on our projects, tasks, design reviews, and collaboration challenges in the same manner as the star athlete takes on the big time game. We are ready for war. IT has armed us with the best tools money can buy - ERP, CRM, CAD, workflow, PDM, project management, and lets not forget all the goodness that PLM, collaborative PLM or now with Autodesk entering the picture cloud PLM has to offer.
In business it is easy to become captivated by the promises of seamless integration by products like Web Sphere, Netweaver, and Fusion. Companies have spent millions. But where do we all spend most of our day? Socializing in Email! In a recent customer conversation they told me 80% of their time they are tethered to their email, almost like it is some sort of life support system. I guess it is no surprise, we are all buried in email, pinging those involved in the resolution of issues (90% of the people we talk to have are managing project issue lists using Microsoft Excel), design discussions and after all the email we then sit in meetings collaborating on all the things we have been socializing thru email, in an effort to stay on the same page and meet the project schedule. Oh and how did we schedule those meetings? More email! How can this be after all the money that has been spent on enterprise applications, business process modeling, process re-engineering, customizing the tools supporting the business, and outsourcing the non-value added work? On top of all this new process power, companies have then cut to the bone as corporate asks for another round of “redundancies”.
Is there one simple answer to why we are all buried in email? Probably not, but I’m sure it is safe to argue that complexity is certainly in the mix as a potential root cause. Business employs people to make decisions and inherent in complexity is the need for solid decision making, connecting, communicating, and collaborating with others in an uninhibited, cost effective, intuitive, and free form manner. As a wise man once said “SH!T Happens”. Problems arise; the structured world is now out the window and we are forced into an ad-hoc process, seeking out new solutions and people to solve the unanticipated and unplanned issues that are gating our success.
Truth is, email is just like life support and email is the de facto collaboration standard for actually getting work done.
Enterprise social capabilities are rapidly gaining traction as a necessary component of the agile enterprise. Gartner predicts that more than 1Billion dollars will be spent in 2012 on enterprise social software / business social software. Business social networks hold promise as a means to allow people to connect, communicate, collaborate, organize, retain, and view information relative to decision making in a much more efficient manner. Whether it is based on a Friending or a deliverable-centric enterprise social software approach, these technologies hold promise in breaking down the rigid technical silos and cost barriers associated with traditional methods and technologies. If you are an business professional in charge of a process or team involved with PLM, ERP, CRM, or Supply Chain, it may behoove you to check out how business social technology can tame the typical email chaos.




What a funny reaction I got from Paul Cunningham… when he asked… “what is the new version?” And I replied V5! Well based on his reaction and his 20 plus years selling for PTC it is clear he has a few V5 scars. It never dawned on me the next release of Vuuch is very much like that great V5 release of Catia. Catia V5 marked a real shift in the ever shifting strategy of Dassault and I guess it is a big shift for Vuuch.
Gartner releases
Social networking will continue to grow as part of PLM software. Key roles in PLM, including engineers, scientists, manufacturing specialists, service specialists, potential partners and external innovators, will increasingly use the social network to identify coworkers and others who can make faster contributions to their work. While large software vendors such as Autodesk, Dassault Systemes, PTC, SAP, Oracle Siemens and specialty providers such as Vuuch (see 

